The Mobile Alliance for Maternal Action (MAMA) initiative leverages mobile technology to deliver crucial health education to mothers in under-served areas. This global campaign connected expectant and new mothers with vital information and support, right at their fingertips. By providing accessible, stage-based health guidance via SMS and voice messages, MAMA empowers women to make informed health decisions for themselves and their families, thereby improving maternal and child health outcomes. Active in several countries, the initiative has reached millions, demonstrating a significant impact in enhancing maternal health knowledge and practices.
The social media campaign for Development Innovation Ventures (DIV) aims to amplify awareness and engagement with USAID’s unique approach to global innovation. Focused on highlighting DIV’s commitment to funding scalable, evidence-based solutions for the world's toughest challenges, the campaign targets a diverse pool of innovators. It encourages the submission of transformative ideas that promise significant impacts on underserved communities. The ultimate goal is to expand DIV’s reach and effectiveness by fostering broader understanding and participation in its innovative funding model.
