Brand Storytelling is using great stories to compel people to create an emotional connection with an organization. Understanding this core principle benefits content marketers as stories lead to more — and more loyal customers.
Writing is a fundamental part of your brand. At motivate.media we'll help you find a consistent voice with an effective and distinctive style for every story.
We understand that articulate and persuasive copy writing is what powers online traffic. Without it there’s nothing compelling enough to pull real users or fans to your site.
With this in mind we make simplicity at the forefront, and take your content - no matter how complex - into something tangible. In doing so, we help you communicate your value and connect with your audience.
With this in mind we make simplicity at the forefront, and take your content - no matter how complex - into something tangible. In doing so, we help you communicate your value and connect with your audience.
Our experience encompasses writing copy for marketing collateral, from brochures to white papers, to web content, blogs, and email campaigns.
Vlogger streaming a live video live at a train platform, photo by rawpixel.com
Brand Journalism involves reporting on news, trends, research, organizations, and people in a way that frames the story in a brand’s perspective or point of view. This approach, based on traditional journalism, is a great way to spark interest in an organization, product or service - without directly promoting it.
Blogs, Vlogs or Podcasts, are at the most basic level a form of public relations. Increasingly, companies are creating “journalistic” content by having some form of a blog. Some create content to generate leads to attract readers who might be converted into paying customers, while others produce news as a kind of service to their customers with no expectation of a direct return on investment. Whatever the case, brand awareness is at the helm and using storytelling is a direct way to create a new image of an organization, or resources for returning consumers.
If you’re a small to mid-sized brand, you may have started thinking about building an in-house news operation, or at the very least outsourcing reputable journalists or bloggers. Whichever is your situation, our goal is to help you navigate the best e-communications for your organization.
If you’re a small to mid-sized brand, you may have started thinking about building an in-house news operation, or at the very least outsourcing reputable journalists or bloggers. Whichever is your situation, our goal is to help you navigate the best e-communications for your organization.
Copy writing | Substantial Copy-editing | Storytelling | English & Spanish Translations | Editorial Calendars | Print & Digital Content Development